European North Basketball league announce a partnership with SUITUP – an exclusive Estonian brand specialising in bespoke and made-to-measure tailoring for men and women.
SUITUP offer a wide range of custom-made clothing, including business suits, tuxedos, wedding attire, jackets, shirts, trousers, waistcoats, ties, and other accessories. Each piece is carefully crafted to the customer’s exact measurements and preferences, ensuring a perfect fit and a style that suits their individual taste. While SUITUP currently operates exclusively in Estonia, they are set to launch a global e-commerce platform in early 2025, enabling customers worldwide to order their bespoke and made-to-measure pieces online.
SUITUP’s dedication to style, customisation, and quality perfectly aligns with ENBL’s focus on excellence and precision. Both brands share a commitment to delivering exceptional, personalised experiences—whether through fine tailoring or high-performance basketball. This collaboration underscores their mutual passion for craftsmanship, attention to detail, and the pursuit of excellence in every endeavour.
History
Founded in 2014, SUITUP began with a simple yet powerful idea: to provide high-quality, custom-made clothing at competitive prices, filling a gap in the local market. The brand was born out of frustration with the lack of affordable, well-tailored clothing options available, as well as the limited opportunities for individuals seeking truly personalised attire. What started as a small venture catering to friends and family quickly evolved into a growing business, driven by a passion for craftsmanship, innovation, and customer satisfaction.
A Humble Beginning
In its early days, SUITUP’s founder offered tailored suits and shirts from a private rental apartment, handling the first clients personally. The demand was organic—word of mouth spread quickly as more and more people began to recognise the value of having clothes tailored specifically to their body measurements. Each year, the business grew steadily, with the team gaining new clients and expanding their range of offerings.
From the very beginning, the goal was simple: to provide people with clothing that not only fits perfectly but also suits their unique style. As the business expanded, so did the quality and variety of garments offered. Today, SUITUP’s collection includes business suits, tuxedos, wedding attire, jackets, shirts, trousers, waistcoats, ties, and a variety of accessories—each piece made-to-measure and crafted to the individual’s exact specifications.
Tailored to Perfection
At the core of SUITUP’s philosophy is the belief that every person deserves clothing that fits them perfectly. Their bespoke and made-to-measure services cater to both men and women, offering a wide range of options from formal business suits to elegant wedding attire, as well as stylish casual jackets and trousers. Each item is meticulously crafted based on precise measurements, ensuring that the final product is a perfect fit and a true reflection of the wearer’s personality and preferences.
SUITUP takes great pride in its commitment to style, customisation, and quality. The team works closely with each customer to create garments that are tailored not only to their measurements but also to their individual style preferences, ensuring that the clothing feels as good as it looks. Whether it's the cut of the trousers, the fabric of the jacket, or the style of the waistcoat, SUITUP’s bespoke process guarantees that each piece is crafted with exceptional attention to detail.
Embracing Technology in Traditional Tailoring
While SUITUP has its roots in the traditional art of tailoring, the brand is also a big proponent of technology. In a business that has long been considered old-fashioned, SUITUP is constantly looking for ways to modernise and improve the customer experience. This forward-thinking approach extends to their use of technology throughout the design and fitting process, with innovations aimed at making custom tailoring more accessible and convenient for customers.
A Growing Global Presence
What began in Estonia as a small, local business is now poised for international expansion. As SUITUP continues to grow, the company is preparing to launch a global e-commerce platform in early 2025. This new online service will allow customers around the world to experience SUITUP’s bespoke and made-to-measure offerings, regardless of location. The platform will provide a seamless experience, allowing clients to choose fabrics, styles, and receive personalised fittings—all from the comfort of their own homes.
By embracing technology, SUITUP is not only changing the way people approach tailoring, but also expanding its reach to a global audience. The upcoming e-commerce platform will provide customers worldwide with the opportunity to order custom-made suits, shirts, and accessories, ensuring that SUITUP’s high standards of craftsmanship and customer service are available to a wider audience than ever before.
A Shared Passion for Excellence
SUITUP’s commitment to craftsmanship, precision, and personalised service aligns seamlessly with the values of ENBL (European National Basketball League). Both brands believe in delivering excellence in their respective fields, whether through the art of fine tailoring or the high-performance standards of professional basketball. Their collaboration underscores a shared passion for quality, attention to detail, and the pursuit of perfection in everything they do.
For SUITUP, working with ENBL is an exciting opportunity to connect with like-minded individuals and organisations who value the same qualities of dedication and excellence. As SUITUP continues to grow and innovate, their partnership with ENBL is a natural fit, reinforcing their commitment to providing exceptional, tailor-made experiences to customers and fans alike.
Looking Ahead
As SUITUP looks to the future, the brand remains focused on its core values: creating high-quality, custom-made clothing that fits perfectly and reflects the unique style of each customer. With the upcoming e-commerce platform and continued innovation in tailoring technology, SUITUP is set to transform the way people think about custom clothing—making it more accessible, more personalised, and more convenient than ever before.
From its humble beginnings in a private apartment to its ambitious plans for global expansion, SUITUP has come a long way. But one thing remains unchanged: their dedication to providing customers with exceptional, bespoke clothing that makes them feel confident and stylish.
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